If you currently serve an international audience or expect to in the near future, make sure you choose a CMS that supports multilingual editing tools and intuitive translation workflows, as your marketing team will be needing to publish content and reach out with marketing messages personalized to each audience segment's language. Hence, the need to build a multilingual website.
Using the ideal technology to build your digital experiences can enable your marketing team to create multilingual websites from the same Drupal CMS.
Each language can be quickly translated and optimized for SEO at the same time. Personalizing user experiences based on meaningful user journey mapping is often the key differentiator between a corporate website and an impactful digital experience.
This means that you need a CMS with features that allow for easier and quick creation of personalized landing pages. Drupal 9's Layout Builder is such a feature.
Keep in mind though, enterprises often communicate with their diverse and global audiences in a localized manner; which means that your landing pages must also consider language differences - Layout Builder in Varbase allows content editors and site builders to easily and quickly create visual layouts to display content in all languages LTR and RTL.
Users can customize how content is arranged on a single page, or across types of content, or even create custom landing pages with an easy to use drag-and-drop interface. The CMS you invest in should provide your team with the flexibility required to integrate with any tool or technology that will be critical to your business and marketing needs. Make sure your CMS is scalable enough to grow with your business.
This flexibility is a result of constant updates and continuous delivery provided by the support team behind the CMS you choose. Is the CMS you are considering enjoying constant and uninterrupted support? Does it have a reliable dedicated community of developers and software engineers upgrading it with the best and the latest modules you will need?
If that is not the case, that particular CMS is no longer a viable option because it doesn't align with your business priorities. The last thing you need is to rebuild your entire website or IT infrastructure because a disruptive technology or solution that can impact your business cannot be integrated with your CMS.
Your CMS is a long-term investment, so don't make the mistake of thinking that the need for ongoing support and maintenance is an optional luxury. It can be difficult to keep up with Google's constant algorithm changes and updates that can directly impact your ranking on search engine result pages. Read more. If you want to reach your audience and turn more people into customers, or in the case of higher education, potential students into admitted students, When we have a question, All Articles.
Kalleigh Kaiser. Here are some examples of common plugin usages: Responsive dropdown menus Customize meta tags depending on the browser language. Workflow and Publishing Controls Make sure your CMS has various roles and levels of access to amplify how you tackle your content creation. Detailed Analytics Insights and analytics are important when it comes to visualizing what is working best for your business.
Cyber Security With billions of consumers using the internet daily, ensuring maximum security on your website becomes extremely important.
Easy Administration Admin dashboard features are known as the heart of any CMS and should make it easy for you to manage all the tasks involved in content creation.
Permission Controls Chances are your team is composed of many people. Updated: Dec 01, Where does your digital marketing need help?
Let's Talk. What's New Latest trends and insights. Business Marketing. Oct 16, 5 min. When looking at a platform's selection of apps and integrations, check out what templates they offer as well.
Because you can use a template rather than create a post or page from scratch every time you want to publish new content, these are key to simplifying your publishing process. It's important to note that a template is not the same as a theme, though the terms are often conflated.
Some platforms offer pre-built landing page, website page, and email templates to help maximize your marketing efforts. Now let's say you don't find a template that meets all your needs. In that case, you'd like a CMS that offers pre-designed templates and allows you to create custom templates and styles. CMS Hub is one example.
Once your site is live, it's unlikely it will look the same for long. Whether you're launching a new product or completely overhauling your site's design, there are many situations in which you'll need to make major changes to your site. Rather than make these changes to your live site, ideally you would test out these changes and make sure they improve the visitor experience before rolling them out.
That's why you need a CMS that allows you to stage and preview content. While some platforms require you to sign up with a specific hosting provider or download a module, others like the CMS Hub come with a built-in staging environment:. Most open-source platforms do not have customer service departments that you can call with a question. Instead, they provide extensive documentation and then rely on an engaged community of users to create and run wikis, forums, user groups, and events to fill in the gaps.
Joomla, for example, has , community members who regularly engage with each other in the Joomla support forum to discuss the software. Open-source communities can be a reliable source of information that enables you to resolve issues by yourself.
However, you may not always have the time to look through these resources or wait for an answer in a support forum. In that case, a proprietary CMS that offers live support would be ideal. You may be starting your website from scratch with your CMS of choice.
Or, you may be importing large numbers of website files. In this case, consider content management systems with features to help with the process. In any case, check how you can safely get your data off the platform. Does the company help you, or do they block the exit? While every CMS is unique, there are some core features that you should look for when selecting a platform for your business. A platform that combines a user-friendly dashboard with built-in SEO tools and advanced security configurations, among other key features, will enable you to build and grow a site that attracts, engages, and delights your visitors.
Editor's note: This post was originally published in April and has been updated for comprehensiveness. Originally published Nov 12, AM, updated November 12 Logo - Full Color.
The key functions of most CMS applications include: storing indexing search and retrieval format management revision control access control publishing reporting For a more basic introduction to CMS, see what is a content management system.
On top of this, however, web CMS may also include the following features: SEO-friendly URLs customisable templates to manage content presentation permission-based access control user and group functionality content organisation structures, eg hierarchy and taxonomy content virtualisation versioning and workflow management collaboration platform delegation between user groups language or user support integrated file managers integrated audit logs install and upgrade wizards compliance with website and accessibility standards One of the most user-friendly CMS features is the WYSIWYG editor , or 'what you see is what you get' text-editing tool which works like Microsoft Word.
Beyond the creation and publishing of HTML content, you can also set up a CMS to: support your online marketing campaigns integrate with your customer relationship management system A good CMS will also support your search marketing - helping to improve your search engine optimisation.
What is the best CMS for your website? In this guide: Introduction What is a content management system? Printer-friendly version. Content management systems.
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