Architecture The heart of Dior still beats in the 8th arrondissement of Paris, at 30 avenue Montaigne, where it all began. Key figures 6, Employees in France and around the world Boutiques around the world 8 Christian Dior's lucky number. Christian Dior on social media. As Dior travels the world - with the DiorDesignerofDreams on.
Emilio Pucci. Display list of Houses. Read also. Filter by: Sections Group. Dior had a deep love of art and even ran an art gallery in France before going into fashion. After closing his gallery during the Great Depression, he worked under fashion designer Robert Piguet and then-couturier Lucien Long. Dior was ready for his own work to be showcased, though, which is what brought him to create his own fashion house in , and Christian Dior was born.
The garments were opulent, each dress using an average of 20 yards of fabric. Christian Dior went global rather quickly. With the global launch came an expanded collection as well.
Dior started with fragrance, introducing Miss Dior, which he dedicated to his sister. It was also around this time that Dior realized that to continue his New Look, his brand needed to provide the entire fashion experience. That meant licensing the Dior name for accessories.
Now, the Christian Dior woman could have the coats, shoes, hats, and every other piece necessary to fully capture the New Look from head to toe. The Christian Dior brand continued to grow and Dior himself continued to dress the biggest stars of the time. Born in the seaside town of Granville on the coast of Normandy in , he was the son of a wealthy fertiliser manufacturer and was one of five children.
Aged five, he moved with his family to Paris. Although his parents had hopes of him becoming a diplomat, Dior was artistically inclined and began to sell his sketches on the street to make pocket money.
Upon leaving school, Dior took over a small art gallery which his father bought for him, where he and a friend sold work by artists including Pablo Picasso. Following the onset of the Great Depression in , the death of both his mother and his brother, and the collapse of his father's business, Dior was forced to close his art gallery.
He then went to work with fashion designer Robert Piguet until he was called up for military service in At the end of his service in , he began working for couturier Lucien Long, where he and Pierre Balmain were the primary designers.
During the war, Lelong - like other French ateliers including Jeanne Lanvin and Nina Ricci - dressed the wives of Nazi officers and French collaborators as a way of preserving the fashion industry throughout the conflict for both economic and artistic reasons.
She survived and was liberated in In , Dior named his debut fragrance Miss Dior as a tribute to her. Following the departure of Yves Saint Laurent, Marc Bohan was appointed creative head in the late s. Instilling a more conservative style, he was credited as the man who kept the Dior label "at the forefront of fashion while still producing wearable, elegant clothes" and Women's Wear Daily claimed that Bohan "rescued the firm.
That year, Dior's revenue was Also in , Bernadette Chirac wife of former French President Jacques Chirac contacted Christian Dior, explaining that she wished to gift the Princess of Wales a unique handbag upon her visit to Paris. The Maison created a structured black bag, unofficially named the Chouchou. Shortly after, the bag was seen on the arm of the Princess during her visit to a children's home in Birmingham.
She was photographed that day with bag, holding a child in her arms. A few weeks later, she was photographed again with her favourite bag during a state visit to Argentina. Described as "iconic" and "legendary", Dior launched the bag in a larger series and changed the name to the "Lady Dior" in with Princess Diana's blessing. Two hundred thousand models were sold in two years, thus Dior's leather goods turnover massively increased.
With its structured silhouette, and sturdy top handles, the Lady Dior also features the letters D, I, O, R on charm pedants as an eternal signature. Each Lady Dior is crafted by hand. Commencing with manual cutting out of the leathers, the pieces are then assembled and moulded around a wooden form, finally it is meticulously sewn together. In total, there are distinct pieces that are necessary in the process of creating a Lady Dior, hence the luxurious quality.
To this day, the Lady Dior remains an iconic piece for the brand. The choice of British designer sparked some controversy as once again, a non-Frenchman held the creative reigns. However, Galliano was compared to Christian Dior himself by Dior's chairman Bernard Arnault, noting that "Galliano has a creative talent very close to that of Christian Dior. He has the same extraordinary mixture of romanticism, feminism and modernity that symbolized Monsieur Dior. In all of his creations - his suits, his dresses - one finds similarities to the Dior style.
By , Galliano had full control over the ready-to-wear line, accessories, advertising and communications.
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