Or maybe you just want to limit the amount of data companies collect about you and you value privacy. Incognito or private browsing mode is made for any of these scenarios. A lot of sites keep track of your browsing activity. They can also do it to help make their sites easier to use. But almost all tracking is done to serve you ads. Online ads are customized based on your browsing. Been searching for a new pair of sandals?
The cookie tracks you, and so do Shoe Store X ads. Cookies were first used to customize websites, keep track of shopping carts, and maintain online account security, but today most are used to help companies serve targeted ads.
The cookie is your unique ID. Your information is stored in the cloud along with that ID. That can include which sites you visited, how long you visited them, what you clicked on, your language preferences and more. Cookies also help advertisers deliver ads in your social media feeds. They can track every click, post, and comment. What does that mean? It also blocks tracking cookies by default. In Chrome, incognito mode does the same thing. In either case, your actions could be visible to the websites you visit, your employer or school, or your internet service provider ISP.
Also, if you sign into any accounts, your browsing activity may be saved to that account. Firefox goes beyond private browsing with Tracking Protection. It stops companies from following you around the web. But to stop pretty much any website from collecting information about you, make sure to equip yourself with comprehensive anti-tracking protection.
Switch to a secure browser. Secure browsers are designed with strict privacy and security protections, which are activated as soon as you install and open the browser.
Online privacy is about a lot more than hiding your browsing history. Take control over your internet privacy with a secure browser specifically created to keep your identity and information safe. Reclaim your privacy online with a free secure browser from the world leaders in cybersecurity. Download free Avast Secure Browser for Windows to enjoy private, secure, and lightning-fast web browsing.
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Other Threats. Internet of Things. See all Security articles. IP Address. See all Privacy articles. See all Performance articles. Select language. How to Use Firefox Private Browsing. Link Copied. What is Firefox Private Browsing? This article contains:. Retain any cookies from this session. Cache any websites you visited. How to activate private browsing mode in Firefox Opening a private window in Firefox — or pretty much any other web browser — is easy: all it takes is a few simple clicks.
Click the menu button next to your search bar, then select New Private Window. Are you using another browser instead of Firefox? Does Firefox Private Browsing really work? If you aren't asked to restart, you can simply restart it yourself by closing Firefox and opening it again. If you want to use private browsing mode again in future, click the three horizontal lines in the upper right-hand corner and click "New Private Window. For you.
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