Why was livestrong created




















The Livestrong Survey collects information from more than 10, individuals on electronic health information exchange, sharing the results at ASCO, on Livestrong. The first two survivorship grants are awarded, laying the groundwork for the Livestrong Survivorship Center of Excellence Network. Livestrong's first Survivorship Program Guide is created. The Livestrong Educational Resource website Livestrong. The Foundation receives a 5 year cooperative agreement with the Centers for Disease Control and Prevention CDC to address cancer survivorship in medically underserved populations.

Livestrong SurvivorCare, the predecessor to Livestrong Navigation , is established, offering free, confidential, one-on-one support services for anyone affected by cancer. The Livestrong Survivorship Notebook is introduced. In , the Foundation hosts its inaugural Livestrong Day. The Livestrong Survivorship Center of Excellence Network is established with five centers and 15 community affiliates.

The Foundation reaches out to underserved populations through the Living After Cancer Treatment brochure series. We provide the practical information and tools people battling cancer need to live life on their own terms.

We take aim at the gaps between what is known and what is done to prevent death and suffering due to cancer. The charity announced plans to end its one-on-one cancer support services, where a patient could call for help dealing with insurance, counseling and medical trials.

Livestrong will maintain its partnership with the Livestrong Cancer Institutes at the University of Texas Dell Medical School, which focuses on cancer research, patient care and treatment. Donations and commercial ties to athletic apparel company Nike brought in tens of millions annually. But those days are gone.

The wristbands are rarely seen anymore, and Nike ended its Livestrong clothing line years ago. The legacy and reputation of Armstrong, a cancer survivor who won the Tour de France seven times, crumbled abruptly following revelations he used performance-enhancing drugs. We already knew that Armstrong had let down his awareness group — he told the Livestrong staff he was " sorry " ahead of a tell-all interview with Oprah Winfrey earlier this year — but the cancer foundation came to be something else entirely: an engine of profit.

And even as its founder faced more and more allegations of doping, sales held strong, according to the latest available financial information leading up to Armstrong's coming-clean on steroids. But then he fessed-up, Livestrong apparel hit the bargain bin, and now Nike will stop making those rubber yellow wristbands.

Nike started producing the Livestrong bracelets in May — an instant symbol of cancer-patient support, as Armstrong went for his sixth Tour de France win, and doping allegations began to heat up — and went on to sell 80 million of them. The global athletic powerhouse soon expanded the Livestrong brand to yellow exercise gear and much, much more. But today that all came to a crashing halt as the two brands announced their separation.



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