Where is amazon competing with google and microsoft

In fact, Google's ad business alone generated more revenue than Microsoft. That's important because, even though Google has shown a willingness to subsidize its growing cloud business with advertising revenue, this isn't one of its moonshot side projects.

The cloud is a real business. That's a tall order, considering Amazon just posted its best quarter in the history of the company. To put that into context, AWS' revenue represents roughly Amazon got into cloud-computing as a service before either Microsoft or Google, and its retail approach meant that anyone could get started and simply pay as they go. Amazon also built out AWS for its own purposes and then figured out how to turn one of its largest costs cloud-computing power for the world's largest online store into its biggest profit center by making it available to anyone.

Overcoming that advantage isn't going to be easy, even for companies as big as Microsoft and Google's parent company, Alphabet. That doesn't mean they aren't going to try. For you. World globe An icon of the world globe, indicating different international options. Get the Insider App. Unintentional files. Stephany Nunneley 1 23 hours ago. Got No Strings. Jeremy Signor 2 1 day ago.

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Tech is finally taking it seriously. That's over.